I've always been
building things.
I've just changed the way I do it. 15+ years across YouTube, startups, and now solo full-stack delivery — using AI to take ideas from concept to deployed software, fast.
How I got here
My career has always been about one thing: building. At YouTube, I started as a creative strategist but ended up designing and shipping internal tools with product teams — including the Talent Vault, a searchable creator database used by 750+ employees across every global office.
From there I moved into product management at startups, where I led the development of Series of the Week — a curated streaming experience I conceived and shipped end-to-end with a team of designers and engineers. It was the first time I owned something from idea to live product. I wanted more of that.
What I always wanted — and what I couldn't quite do until recently — was to dream up and deploy my own products without depending on a full team. AI changed that.
Checker AutoGen — a full-stack Google Slides automation tool — went from concept to live product in 4 days. That's the pace AI-assisted development unlocks.
In the past two years I've shipped Checker AutoGen (a Google Slides automation tool now used in post-production) and Malk(a social video discovery platform in beta). I'm currently building Lab Atlas (a research hub for the spatial biology industry) and FoodBrain (a four-agent AI system for grocery optimization).
I work with startups and Creators who need something built — bringing product instincts, design sensibility, and full-stack execution at a speed that used to require a team.
“I've always been building things. I've just changed the way I do it.
Three principles
Full-stack product building
From the first conversation to a live URL — product strategy, UX, design, development, and deployment. No handoffs, no coordination overhead; just a working product.
AI-powered tools & automation
Intelligent tools that eliminate repetitive work — automating workflows, integrating APIs, and turning manual processes into systems that run themselves.
Speed without shortcuts
AI as a force multiplier, not a crutch — faster delivery with the same attention to product thinking, UX, and reliability you'd expect from a senior team.
The path here
- 2026Independent · Product Engineering
- 2025Checker AutoGen ships · FoodBrain in development
- 2024Malk beta · Lab Atlas live
- 2020Going independent — first freelance clients
- 2018PM/R&D Lead · Next 10 Ventures
- 2017Head of Digital Strategy · XRM Media
- 2012YouTube — Creative Strategist → Talent Scouting Lead
- 2011Operations Manager · 3 Hangar Supply
- 2010Research Intern · The Hudson Institute