I love operating at the intersection of creativity and technology, where my diverse professional skills help me ideate and implement creative and scrappy solutions to solve fascinating challenges. I am as passionate about music and the arts as I am with science and technology, and I enjoy working on projects where I can bridge the gaps between creative and technical expertise.
○ Project Management
○ Strategic Operations
○ Social Media Strategy
○ Content Production
○ Multi-Disciplinary Leadership
○ Research & Analysis
○ Product Development
○ Influencer Research
○ Database Design
○ Presentation Design
○ Content Strategy
○ UI/UX Prototyping
○ Agile Development
○ Data Visualization
○ Copywriting
○ Project Management // Jira, Asana, Monday.com, Airtable, Clickup, Notion
○ Analytics // Google Analytics, Google Trends, YouTube Analytics, Tubular Labs
○ Design // Figma, Photoshop, Illustrator. Elementor
○ Ecommerce // Shopify, Etsy, WordPress
○ Other // ChatGPT, PowerPoint, Excel, Google Sheets, Google Slides, Keynote
○ I work with a number of emerging startups to provide critical support with strategic operations, product management, and project management.
○ Projects include metaverse platform product development, virtual influencer content creation research & analysis, fit-tech product development, and operational support for creator-focused educational course development.
○ Led a multi-disciplinary product development team to conceptualize, design, and develop a streaming platform that curated 3K+ YouTube shows into an experimental Netflix-like consumer facing platform, “Series of the Week”.
○ Responsible for providing ongoing creator industry research and analysis directly to CEO, COO, and VPs to inform investment decisions, future product development, and new business ventures.
○ Responsible for designing and creating marketing assets and websites for the company and clients, including hiring freelance artists, working directly with clients, and managing budgets / deadlines.
○ Responsible for hiring exceptional talent, defining team culture, and ensuring the well-being of team members.
○ Pitched and received funding to develop a creator-content focused blog “The Creative Landscape of YouTube”.
○ Hired freelance writers and editors, managed content publishing, design, and social sharing process.
○ Provided content research and analysis to inform content development, identify talent, and connect with creators.
○ Led cross-functional team to solve internal creator discovery needs and identify talent for strategic initiatives.
○ Designed and developed an internal talent tracking database to aid internal discovery of rising talent.Provided regular intelligence on rising creators and talent trends to YouTube leadership.
○ Authored Creator Trend Reports, providing high level insights and analysis into the global YT content landscape.
○ Authored Creative Intelligence Reports, providing deep dive analysis into creator and content platform trends.
○ Supported strategic operations for a $2M investment program focused on funding new experimental content.
○ Provided 1:1 creative strategy support to top YouTube creators.
○ Co-developed ‘10 Fundamentals of a Creative Strategy on YouTube’ content best practices guide for creators.