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Essay · Technology · Cultural heritage

YouTube is a digital wonder of the world. Shouldn't we treat it like one?

We have accidentally built the greatest archive of human civilization ever assembled. It belongs to one company. There is no backup. We should probably fix that.

JK
Jeremy KayeMAR 25, 20266 MIN READ
The Great Pyramid of Giza under a wide sky

We have accidentally built the greatest archive of human civilization ever assembled. It belongs to one company. There is no backup. We should probably fix that.

There are seven wonders of the ancient world. We know only one of them in person — the Great Pyramid at Giza.

The others we know through writing, fragments, inference, and educated guesswork. The Colossus of Rhodes, the Hanging Gardens of Babylon, the Lighthouse of Alexandria — gone. We piece them together like detectives working cold cases across millennia.

Now consider what we have right now, in 2026, sitting on servers owned by one company in Mountain View, California:

800M+
Videos on YouTube today
500 hrs
Of video uploaded every minute
30,000 yrs
Of footage added per year

That is not a description of a business. That is a description of a civilization documenting itself in real time. Every minute: cooking tutorials in Lagos, wedding footage from Guadalajara, protest recordings from Seoul, kids playing in backyards in rural Ohio. This is the most comprehensive, living archive of human civilization ever assembled. And almost nobody is talking about what happens if we lose it.

Hands preparing food in a kitchen, warm tones
Cooking tutorials in Lagos
Bride and guests at a wedding celebration
Wedding footage from Guadalajara
Urban skyline at night with traffic light trails
Street-level life in megacities
Children playing outdoors on a sunny day
Kids playing in backyards in rural Ohio
Hours of video uploaded per minute, 2007–present01002003005002007~6 hrs2013~100 hrs2014~300 hrs2019+~500 hrsHours of video uploaded per minute, by year
Hours of video uploaded to YouTube per minute, 2007–present. Growth accelerated sharply with the rise of vlogging in 2014 and has plateaued near 500 hrs/min.

What it means to have this — and to have not had it

I grew up in the last generation that had to imagine the past through books and photographs. If you wanted to understand how people lived in 1920, you read. If you wanted to understand ancient Rome, you read. If you wanted to know how someone's grandmother made her recipe, you asked her before she died — or you didn't, and you never knew.

Archaeologists dig up artifacts. Historians decode handwriting. Curators preserve crumbling film reels in climate-controlled vaults. We move mountains to recover fragments of what people did, how they spoke, what they valued.

None of that is necessary anymore — for now. If you want to understand how people live today, in extraordinary granular detail, the archive already exists. It is self-assembling in real time. Future historians won't dig. They'll search. They'll have access to the daily texture of human life — the food, the language, the humor, the grief, the hobbies, the arguments — in a way no civilization before ours could have imagined.

This is the first time in history that ordinary people — not kings, not scribes, not the wealthy — have had their daily lives systematically documented.

That's not hyperbole. That's what YouTube is. And the archive covers every category of human expression: cultural traditions, craft knowledge, historical events captured by witnesses, and the mundane texture of daily life across every continent and income level. It is, by any reasonable measure, a wonder.

The fragility nobody wants to talk about

Here's the uncomfortable part of this story. All of it sits inside a single private company. Not a government institution, not a distributed public trust, not a UNESCO-protected archive. A subsidiary of Alphabet Inc., operating under the imperatives of advertising revenue, stock price, and shareholder returns.

Google has been an excellent steward of YouTube. That's worth saying plainly. But stewardship in the hands of a corporation is structurally different from stewardship in the hands of an institution designed for permanence. The Library of Congress has existed for 225 years. YouTube is 20. Google itself is 27. We have no meaningful data on whether private tech companies survive as long as civilizations need their archives to.

Rows of server racks with blue LED lights in a data center

High risk

Nation-state cyberattack targeting critical digital infrastructure — corruption, denial of access, or ransom

High risk

Strategic business decision by Alphabet to deprecate or substantially reduce YouTube's scope

Medium risk

Catastrophic data loss event from infrastructure failure, without a public redundancy layer

Medium risk

Content purges driven by policy changes, legal pressure, or AI moderation at scale

There's also the subtler risk: business failure. Not imminent — but not impossible. Companies that seem permanent disappear. MySpace, GeoCities, Vine. Most of the early internet is gone. The Internet Archive — a nonprofit doing heroic preservation work — gets sued into near-oblivion every few years for trying to save what private companies abandoned.

The content on YouTube is not backed up. There is no redundant public copy. If Alphabet made a decision tomorrow that YouTube should be deprecated or substantially reduced, they would be entirely within their legal rights. The archive of human civilization would shrink overnight.

The public utility argument

The concept of a public utility exists precisely for situations like this. We treat things as public utilities when they are too essential to leave entirely to market forces. We did this with electricity. We did it with water, with telephone infrastructure, with the postal system. UNESCO has stated directly that market forces alone will not achieve the preservation of digital heritage — and that isn't a fringe view. It's the consensus position of archivists, historians, and cultural institutions who have watched the early internet disappear in real time.

Legal scholars have begun arguing that internet platforms are effectively privately-run infrastructure — and that if platforms govern our informational, economic, and political life, public policy must govern those governors in turn. The case for intervention doesn't require you to believe government should run YouTube. It requires only that you believe the loss of YouTube's archive would be a civilizational catastrophe — which, stated plainly, it would be.

I want to be precise about what I'm arguing here, because this is where the debate usually derails: I am not arguing for nationalization, government control of the platform, or regulation of what gets uploaded or removed. Those debates are separate and genuinely complicated.

What I am arguing is narrower: the video archive on YouTube — the billions of hours of existing content — constitutes a global public good of extraordinary value, and its preservation should not be entirely contingent on one company's strategic decisions.

Source

YouTube / AlphabetPrimary storage, active platform

Preservation layer (proposed)

National librariesMandatory deposit agreements
UNESCO / international bodiesTreaty-level protections
Internet ArchiveCivilian redundancy layer

Outcome

Distributed permanent archivePublicly accessible, institutionally protected

There are models for how this works. The Library of Congress has a legal deposit program — publishers must send copies of books for preservation. Many countries have similar requirements. The Internet Archive provides a civilian safety net for the web. These institutions don't control content; they preserve it. There's a meaningful difference between those two things, and it's the difference that makes this argument tractable.

A serious public policy conversation about YouTube preservation might look like: mandatory archival mirroring agreements between platforms holding culturally significant video content and national or international institutions. Not regulation of speech. Not government control of the platform. Just redundancy. A backup. The kind of thing any responsible engineer would insist upon for a critical system.

The Library of Alexandria burned. We still grieve the knowledge that was lost — and that fire happened in 48 BCE. Imagine explaining to a historian two thousand years from now that we had the greatest archive of human life ever assembled, and we let it sit on a single set of servers with no institutional protection, because we didn't want to have an awkward conversation about corporate governance.

The question isn't whether YouTube is valuable. Everyone agrees on that. The question is whether we have the institutional imagination to match the scale of what we've accidentally built — before we find out what it costs to lose it.

END
JK
Written by Jeremy Kaye
PRODUCT ENGINEER · LOS ANGELES, CA
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