Series of the Week.
A curated streaming platform for YouTube's best web series.
Great web series were invisible.
YouTube has thousands of professional-grade web series — full seasons of comedy, drama, documentary — but the platform's UI flattens them into a stream of standalone videos. Audiences had no way to watch a series the way they'd watch a Netflix show.
A streaming-app shell on top of YouTube.
Series of the Week wraps curated YouTube playlists in a Netflix-style UI — episode lists, continue-watching, season organization, and a weekly featured pick. The video plays via the YouTube API; the experience around it is built from scratch.
Curated, not crawled
Each series is hand-picked and structured — episode order, seasons, metadata.
Netflix-grade shell
Hero, rows, continue-watching — the UI vocabulary audiences already speak.
YouTube-powered
Built on the YouTube API so creators get the views and revenue.
How it came together
- 01
Found the gap
Spent two weekends watching obscure web series and realized the discovery problem was a UX problem.
- 02
Designed the shell
Mapped Netflix's UI vocabulary onto a YouTube-powered backend — hero, rows, continue-watching.
- 03
Built the catalog
Wrote scrapers to pull playlist data and a small CMS for hand-curation of season order.
- 04
Shipped weekly picks
Launched with a featured series per week to give audiences a reason to come back.
YouTube Talent Vault →
From manual requests to a self-serve creator database used across every YouTube office.